杨嵩的长安福特首秀 从一份平淡无奇的PPT说起

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对于任职不到三个月的杨澜,他必须面对并突破这些历史问题。外人难以想象困难和困难。这又回到了职业经理人的“老话题”。打开领土并不容易,而且转向更难,特别是对于工业周期长的汽车。从这个角度来看,福特应该给杨澜更多的时间来摆脱缺点并理清新政。

周末(7月5日)的傍晚高峰恰逢突如其来的大雨,导致北京交通提前点亮了“红灯”。东三环的威斯汀酒店更加拥挤。即便如此,仍有近100人如期出现在酒店三楼的宴会厅,因为国内汽车公司上半年的交流会议很快将“开幕”。

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国内汽车市场正经历着前所未有的严冬时期,销量连续第12个月下滑,这使得“预期”更加谨慎。仍然在逆境中挣扎的长安福特是第一个站起来的人。在80家媒体面前,“家庭的底层”需要勇气和智慧。特别是对于新加入的杨澜来说,什么是媒体“首秀”到底有什么可说的呢?每个人都必须,既好奇又期待。

当杨澜进入会场时,比预定时间晚了约45分钟。 “北京有降雨。我仍然担心这次飞行无法降落,但我正在顺利追赶。”杨兰刚刚从重庆飞来。 “没有休息一会儿,直接参加了沟通会议。此刻,距离杨昌新长安福特全国销售服务中心(以下简称NDSD)总裁还有不到三个月的时间。

5月,6月,数据环比增长,经销商库存降低,提供更具竞争力的售后服务,以及几个充满希望的车型。一个简单但不简单的PPT浓缩了杨澜希望表达和传达的信息。

The reason why it is simple, because compared with a year ago, Yang Lan, as the president of Baowo Automobile, participated in a product launch conference with a duration of more than 3 hours, from brand source to product layout, as well as new energy, intelligent AI. Yang I want to talk to others with my own strength. To be honest, this "talk show"-style conference made me feel that "form is bigger than content", and even some noise, more like a typical model of a "car-making new force" professional manager.

Compared with Yang Lan, who was in Dongfeng Nissan, it was almost two people. In the author's memory, Yang Yan witnessed and participated in the past, until the "management" of the "years of sales over one million" highlights, and each time he spoke, he often told facts, data, products and services. It must be the topic of "can't escape." From this point of view, Yang Hao, who is currently in the new Ford, has returned to the style and appearance that the automaker should have. The simple PPT makes people see more clearly.

The reason why it is not simple is that the information released is still revealed that Changan Ford is in the midst of the difficult: Although the sales volume in May and June increased, the sales volume in the first half of the year still fell by nearly 70%. Six emissions switch ahead of schedule, reduce inventory, but the Ford model's terminal price has reached the bottom; although "after-sales service launched a new policy," Ford China, Changan Ford and the joint venture three parties continue to play; although "new Fox is worth "I'm looking forward to it," but in the past three years, there has been a lack of new cars. When questioning Ford's strategic layout in China, it can only be ridiculous.

For Yang Lan, who has been in office for less than three months, he must face and break through these historical issues. The difficulties and hardships are unimaginable to outsiders. This is back to the "old topic" of professional managers. It is not easy to open up the territory, and it is even harder to turn around, especially for cars with long industrial cycles. From this perspective, Ford should give Yang Lan more time to get rid of the shortcomings and sort out the New Deal.

xxIn other words, the automobile industry has experienced hundreds of years of development and has its own objective laws. Changan Ford, which sees changes in the short term, may not be able to enjoy itself. The system capability is the good medicine to support enterprises to overcome the difficulties. For his team, time is precious, authority is important, and challenges are just beginning. (Economic Daily - China Economic Net reporter Huang Chunmian)

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